Whoever encounters the PICARD brand discovers a fashionable world of joy. A world that combines quality, functionality, tradition and self-assured bag chic. As a European brand, PICARD couples its traditional character of craftsmanship with a clear fashion profile.
Fashionable trends, timeless elegance and a high standard of quality, functionality and design define the PICARD Collections claim.
With its twelve collections a year and some 600 different bag models a season, PICARD is now the biggest handbag manufacturer in Germany and one of the world market leaders.