The SIMBA DICKIE GROUP unites lots of brands under one roof, offering a vast choice. Simply everything that the heart desires: Toys for young and old, girls and boys, inside and outdoor.
Today the group encompasses the brands Simba Toys, DICKIE TOYS, BIG, Smoby, Eichhorn, Noris, TAMIYA, CARSON, Nicotoy, Schuco, SOLIDO, Schipper, Zoch, Majorette and HEROS. With this high level of expertise in all areas of the toy market, the SIMBA DICKIE GROUP is one of the top five in the industry.
The SIMBA DICKIE GROUPs company philosophy can be described in five words: We love to make toys.
This philosophy is expressed in values such as responsibility, reliability, innovation, quality and service.